Scrunchies with bow - Sugarplum Floral

Ten Years - Something special in the making

In March, just before our SS26 launch, we turned ten years old. We were so busy that we didn’t get the chance to mark it properly, so we wanted to write this and take you along on that journey with...

The Perfect Victoria Sponge - Our Family Recipe

Victoria sponge has always been a favourite in our family.  It was one of the first things Mum taught us to make, back when we were little girls in the 80s.  We’d collect the eggs from our own chic...

Our Trip to India - Summer 26

There were samples to approve, fabrics to choose, details to get right — and while it's so much easier face to face, it's the people we work with that make us want to go back to India year after ye...