Our Design Process
We love designing our own florals and creating our own patterns for our clothing to make sure they are truly unique. It takes a year or even more from that first creative meeting in our favourite cafe to taking delivery of our items and the help of several fantastic team members but every step of the way we are focusing on you and what is best for you and your little ones.
We really hope this shows in our clothes - every detail is considered and we love our clothes as much as we hope you do. Let us tell you a little more about the creative journey we embark on each time we create a collection.
A New Season
We start designing a new season collection in our favourite cafe (a lot of coffee is essential for these sessions) with our colour swatches in front of us and plenty of inspiration around us - vintage florals, old embroidery books, antique finds. We decide on the colours for a new season based on colours we love rather than trends, then we start thinking about the florals we would like to print and from there the journey starts.
Slow Fashion
Once we have illustrated & designed and chosen our florals and fabrics we get to work coming up with the styles for the season - it is really important to us that we only design clothes that we love ourselves, we are never led by fashion or swayed by what others are doing - we focus entirely on clothes that we would love to dress our own children in. We choose trims, sketch out shapes and have a lot of fun piecing it all together.
Our Collections
Once we are happy with our collection we send off a brief to our amazing makers and wait for the magic to happen. It takes a few months for the samples to be created then we head on a plane to see our fantastic team who will have turned our ideas into reality, we tweak and perfect and decide on which items to take into the final collection and then we start getting excited for bringing the collection to life in with our amazing photographers.
Our Inspiration
Our inspiration is drawn from our childhood and the fun filled, happy time it was growing up in the English countryside. As sisters we grew up in hand-me-downs and dresses our Mum made for us - still today we share clothing between our own nieces, nephews and and friends. We encourage you to shop consciously and to wear and enjoy our clothes. Nothing makes us happier than to see our garments being handed down and re-loved…
Thank you so much